structure of the work
Introduction
Brief introduction of emerging market multinational
Type of emerging market multinational
Analysis of Emerging Market where the company is based
Demonstrate in which way the country where the multinational is based represents an emerging market
Internationalization Path of Company
When did the company start to internationalize?
Sequence of market entries / which markets did they enter at an early stage, which markets at a later stage?
Speed of internationalization
Entry modes and subsequent changes
Targeted market niches / How does the company compete in its market?
Application of Internationalisation Theories
Apply International Business concepts, especially internationalisation theories, to explain the internationalisation of the company you have chosen for your report. You do NOT have to apply ALL theories that were discussed in the lectures. You can apply a single theory or more theories to your case.
For example:
Uppsala model (e.g., Johanson & Vahlne, 1990)
OLI Paradigm (e.g., Peng & Meyer, 2011)
Springboard perspective (Luo & Tung, 2007).
LLL framework (Mathews, 2006)
Also other International Business concepts discussed in the lecture, or in other modules, can be applied to analyse the internationalisation of the company.
Conclusion
Evaluate the internationalisation of the selected company and summarize the key points of your analysis
Suggestions for future management: Based on your analysis, give recommendations for the future (this may also include suggestions for companies from emerging markets that are planning to internationalise)
