Assignment: The New Product Development Process
In preparation for a presentation to the CEO of the organization next week on a product development strategy, prepare
the following paper:
Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on
your selected product.
Checklist:
1. Describe your new product. You have many choices. It could be a classically innovative product, newcategory
entry, an addition to the product line or line extension. It could even include more minor product
changes like product improvements, repositioning, or cost reductions.
2. Discuss the new product development process.
3. Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be
developed, and that the implementation be planned and executed. Implementation is often a key factor in
product failure.
4. Discuss the pricing strategy for your new product
4. You will provide a 3–5 page (APA formatted) paper with at least three supporting references.
You should include at least one illustration which can be included in the body of your paper or appendix.
