Research Assignment Topic -Trade marks
In what circumstances, if any, might ‘hidden’ use of a trade mark (where the trade mark is not visible to the user in normal operation, such as use in metatags/metadata or as a keyword in an Internet advertising campaign ) on the Internet constitute trade mark infringement, passing off or misleading or deceptive conduct.
Supporting authority for your answer may be drawn from any of Australian, United Kingdom or United States jurisprudence, keeping in mind the different statutory bases for the overseas jurisdictions.
