This is a proposal for my dissertation, for Masters in Luxury management.
Aim: To assess the challenges that global luxury brands face in entering the Women’s luxury shoes market in Korea.
Objectives:
-To examine the main factors, affecting consumer behavior of women in Korea.
-To identify the various factors, influencing luxury brands in designing entry strategies for Women’s luxury shoes market in Korea.
-To critically analyze the main challenges, facing luxury brands in entering Korea.
-To propose recommended strategies for luxury market entry in Korea.
