In in introduction talk about McDonald’s how its a big impact try to keep into long thanks.
The Global Economy – INTB C101
Assignment 1 – Spring, 2013
Read the following in Golden Arches East:
Introduction: Transnationalism, Localization and Fast Foods in East Asia Chapter 1 – McDonald’s* in Beijing: The Localization of Americana
Chapter 4 – McDonald’s in Seoul: Food Choices, Identity and Nationalism Chapter 5 – McDonald’s in Japan: Changing Manners and Etiquette
Update: McDonald’s as Political Target: Globalization and Anti-globalization in the Twenty-First Century
In a 4-5 page essay (double spaced) please address the following questions:
1. In what sense, if any, is McDonald’s involved in cultural transformations?
2. Has the company helped create these trends, or merely followed the market?
3. Is this an example of an American-inspired, transnational culture crowding out indigenous cultures?
Give examples from the book that help your answers!
REMEMBER! The final product is expected to be quality work. This means that in addition to the content and analysis, grammar, spelling, presentation and structure (including an introduction, headings, subheadings and a conclusion) are important and will be graded accordingly.
All scholarly papers require documentation of sources. Therefore each paper should have BOTH citations and a bibliography. This is so that the reader can look at the original sources for further information. Not giving adequate credit to the sources used is considered plagiarism. Therefore you must always use citations for 1) direct quotes, 2) paraphrases of statements, 3) opinions and theories not your own and 4) information that is not a matter of general knowledge.
I have put a link to an “APA Formatting and Style Guide” under Resources in D2L for your convenience.
