The sources : US Army (Harvard Case Study) — open the link
http://ilearn.mq.edu.au/pluginfile.php/3068817/mod_resource/content/1/Case%205%20US%20Army.pdf
Make the essay into 500 words or little bit more in TOTAL
First Paragraph ( first 250 words) : make it as ANALYSIS &SYTHESIS ORIENTED ANSWER
– Analyse the one or two main issue or problems you see in the case
-Explain how you would remedy the above issue or problems (Recommendation)
Second paragraph (another 250 words or bit more still okay): make it as ANALYSIS & SYTHESIS ORIENTED ANSWER
– What did you learn about the case or marketing in general? Tie in your initial position and use examples from the discussion to illustrate your learning
– Relate it into “Segmentation” concepts
– Relate it to 4P’s oriented strategic thinking
– Give another additional recommendation (if possible)
NOTE :
– Make this essay as personal essay
( eg : I think…..,I aggre/disagree bcos….., I believe…. In my opinion……., I suggest……etc)
– Make an essay in “ Analysis & Synthesis oriented answer” from those point above
– NO need other sources, ONLY use the link of article given above as reference
– Just send me message through this portal or direct email if there is any question
Thank you
