Service Area Competitor Analysis
The Service Area.
For this section, please identify the geographical area to be covered (University of Michigan) . It is easiest to identify a county as your primary service or market area. Once the market area has been identified, you will need to obtain and report on pertinent demographic information related to your service area. One great website for this exercise in southeastern Michigan is: www.semcog.org . In addition, you can access the U.S. Census Bureau and/or the State of Michigan website for demographic information. This section should be approximately two (2) full pages.
Competitor Analysis. (Please incorporate the Porter’s Five Forces Model)
There are likely multiple competitors in your service area. However, for this exercise, please identify 3-4 competitors within your identified market area. Then, identify the strengths and weaknesses of each competitor chosen. This section should be approximately three (3) to four (4) pages. (Please incorporate the Porter’s Five Forces Model)
