GUIDELINES for MKTG 321 Sales Mgt Social Media in BusinessReport
Your business report should be about eight to ten pages long. Use Times Roman 12 font, 1.5 spacing, and number your report’s pages.
The below guidelines are only suggestions and should not prevent you from taking a creative approach in your report. However, you should prepare a report that you’d be proud to give a future manager.
Topic (Title): Using Social Media in Selling (Marketing) to Today’s and Tomorrow’s Customers
Author: Your name and student number
Executive Summary: Synopsis of your article in 200 words or less
Purpose: What is the purpose of your report?
Approach: What approach are you going to take in discussing your topic? For example, focus on the use of social media today or in the future; an particular industry or a company.
What is Social Media?Define social media (use your own creativity in addition to other sources like traditional dictionaries or Wikipedia). Don’t describe all social media, just the ones your strategy will use.
Who is the target market for your social mediastartegy?(demographics, psychographics) Consider providing a clearly legible Table, Figure, or Graph, for this data.
How Can Social Media be Used in the Selling Process?Explain how you would use social media in your strategy;perhaps, you can provide “real world” examples of social media being used by companies today.
Advantages of Social Media:Table, Figure, or Graph could be used here. Make sure any screen shots are legible.
Disadvantages or Challenges in Using Social Media:Table, Figure, or Graph could be used here.
What should your customer (company) do now to start implementing a social media strategy?Recommend specific steps for your future manager or your future managerial self to take.
Conclusion or summary statement: Summarize your report here.
Format for citing references: See articles provided for our course at the BB Learn website, or references in your Sales Management textbook. Examples of the proper formats are shown below:
Article Example:
Anderson, Rolph E. and Srini Swaminathan (2011), “Customer Satisfaction and E-Loyalty in E-Markets: A PLS Path Modeling Approach,” Journal of Marketing Theory and Practice, Vol. 19, No. 2, pp. 221-234.
Webpage Example:
Solomon, Micah (April 13, 2011), “Seven Tips for Building Customer Loyalty,”http://www.entrepreneur.com/article/219475
