Format: Individually written case study analysis (1000 words plus bibliography)
Article Link: http://www.businessoffashion.com/2013/12/thread-kieran-oneill-offers-a-personal-stylist-for-every-shopper.html
A PDF of this article is available on the Marketing and Enterprise Moodle site.
Using the information contained in the article and your knowledge of small business marketing and general management issues, respond to both of the following equally weighted tasks:
With the aid of peer reviewed journals and other academic sources, highlight the main opportunities and threats a start up business like Thread.com will face in its first few years of operations. (500 words)
Identify one element of www.thread.coms marketing mix and set out how you would advise the company in developing that element of the mix to create an even more successful company in the future. (500 words)
In responding to both tasks, use evidence from published sources to illustrate your points. Cite these sources in your written analysis and list them in a bibliography at the end. The word limit applies to the written analysis only and so the bibliography will not count towards your overall word count.