You can write about Virgin Australia Airline. Please find this book Belch GE, Belch MA, Kerr GF & Powell I 2014, Advertising: An Integrated Marketing Communication Perspective, 3rd edn, McGraw-Hill Australia because the requirement in this essay, you need to use this book on Figure 5.1 on page 115 for writing this essay. I will attach here a file including all of requirement in this essay.
Remember that the writer need to use 4 to 5 academic journals up to date (2010-2015). I put here 8 number of sources but depend on the writer but make sure that include 4-5 journals as I said above.