https://www.youtube.com/watch?v=R55e-uHQna0
ask following questions about commercial
-segmentation
-describe how to segment market using criteria you used to define market
-provide rationales for your segmentation methods.
-targeting
-identify the target market by analyzing company’s tactics for your product
-postioning
-what are the attributes (characteristics) of products in your product category
-what attributes are most important to your target customer
-find relative strengths and weakness of your product versus competitors in term positioning of your brand
– is your brand on the right (or ideal) place on perceptual maps
