Your report is expected to address the following questions for discussion:
a. What are the challenges and opportunities in the US market for Volvo? (25 points)
b. Is the company in a position to tackle them? (25 points)
c. Did Volvo pick the right market entry strategy in the US? (25 points)
d. What should Volvo do in 2000 to make its presence in the US market viable? (25 points)
