Q1.
To what extent is WalMart’s competitive advantage sustainable? Why have other retailers had limited success in imitating Wal-Mart’s strategy and duplicating its competitive advantage? (40%)
Q2.
Looking ahead, and taking into account the external environment, what strategies should Wal-Mart develop to sustain its recent performance and defend against competitive and other external threats? Your answer should discuss how these strategies should be implemented and evaluated.
You should again make reference to and apply appropriate academic models and concepts such as the balanced scorecard, the Rumeldt criteria and other appropriate frameworks (60%)
