The introduction allows your busy client/ reader to preview the nature of the project you have undertaken for your busy client/ reader. Essentially, the introduction forecasts the basic organization of the report. The following questions should be addressed and/or considered in the introduction to the report:
• What are the key issues facing the organization?
This means that the opening of your report should outline and explain the relationship between the internal and external environment, concisely using theories, concepts and examples which are referenced.Your goal here is to show the reader that you understand the problem or opportunity, as well as the relationships or events that will affect the problem and its solution.
• What is the purpose of the report proposal?
Even through it might seem obvious to you, the purpose of the proposal is to describe a problem or opportunity and propose a course of action. Be specific in explaining what you want to do. A good report will provide the client with a clear selling point which clearly and concisely tells the reader what the overall report will conclude and decide. This purpose of providing the reader with a clear selling point is to capture Dennnis and Nick’s – your busy clients’ attention and interest.
• What is the organization of the proposal?
Provide concise signposts which clearly indicate what will be explored in each section. Signposts are important because they clarify for the reader/ client how the report will be logically structured and what the report will focus upon in each section.
