Boa Technology Assignment
◦What are your recommendations for Garett Graubins’ 2015 U.S. marketing plan? Be specific about which market (B2B, B2I, and/or B2I) you recommend and the 2-3 summits (product categories) deserving the most attention. Offer specific ideas about how to approach that market. [Clarification on 11-14: You are expected to provide justification for your recommendation and implementation plan.]
◦Whether you recommend building a brand with consumers or not, use two creative idea generation techniques and generate five low-cost, grassroots ideas that would help Boa build a brand in one of its product categories.