What different IMC components did the Jay-Z-BING campaign use? Were the marketing elements integrated, in the sense defined in this chapter?

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1) What different IMC components did the Jay-Z-BING campaign use? Were the marketing elements integrated, in the sense defined in this chapter?

2) How might the various interested parties (Jay-Z, his publisher, Droga5, Clear Chanel, BING) measure the effectiveness of this campaign?

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