1. Perform a strategic analysis to answer either:
a. What does the structure of the pharmaceutical industry look like (Porter’s five forces)? Is it an attractive industry?
b. Looking at Merck’s strengths, weaknesses, opportunities, and threats (SWOT) what options does Merck have to gain and sustain a competitive advantage in the pharmaceutical industry?
2. Analyze Merck’s innovation strategy. Does Merck’s innovation engine need fixing?
3. Address whether open innovation help Merck meet the needs of its customers in creative and cost-effective ways that also bring value to its shareholders.
