What is meant by competitive market position and what is the current competitive market position of your chosen organization? How it stands against its competitors. Analysis must be segment based unless it is a homogeneous market. For example you can say that these are the segments but the major target segment is this and the competitive positioning is based on the major target segment. Also mention that the segmentation is done based on the factors like geographical/ behavioural etc. Just a bit about it no details that what it is. You can analyse and mention the targeted position based on perceptual map.