Lancashire Business School
Preston PR1 2HE
Tel 01772 894730
Fax 01772 892907 Assignment 1
BU1005 (1.0 module)
Semester 2
Task
Grading criteria
Key points
General information
Weighting
Due date
Over the course of the semester write four mini essays relating to marketing principles and practices. Each essay should be between 500 and 600 words.
Essay one (submission –16/02/2015)
Describe the marketing concept and give examples of market orientated companies illustrating how their products meet the needs and wants of consumers.
Essay two (submission – 09/03/2015)
Explain what market segmentation is and explain howorganisations segment consumer markets. Give examples to illustrate your points.
Essay three (submission –27/03/2015)
What is the marketing communications promotional mix? Explain what each element of the promotional mix is and how this could be used for different communication objectives? Give examples to illustrate your answers.
Essay four (submission – 24/04/2015)
Explain the ethical and legal issues marketers should consider when designing their marketing communications strategy
Use of appropriate marketing theory (40%)
Use of relevant examples (40%)
Structure and referencing (20%)
Additional credit will be given for the following:
Quality of research
Depth of understanding
Well-supported arguments
Accurate referencing in line with the LBS standard referencing guide
Good standard of academic writing
Correct format
You should find, read and use at least 5 literature sources for each question ( Consisting of a variety of different sources, e.g text books, academic journals, or reliable websites)
Your references section should contain only details of the sources you mention in your work.
Do not rely on long quotations to illustrate a point, but use quoted material to defend or highlight an argued points. Reduce the amount of quoted material to paraphrased ideas or short phrases as opposed to long sentences. Quoted material is intended to support your ideas, not provide the direction of the assignment. Also, quoted material should not stand alone, but be incorporated into the text.
Do not extend your effort beyond the word limit. Part of the assessment is to show an ability to edit your work and succinctly use the word guidelines. Consult the student handbook regarding penalties when these guidelines are ignored.
Your attention is drawn to the university regulations and penalties regarding plagiarism.
The weighting for this assignment is 50%
The essays should be submitted at 11 59pm via Blackboard on the date of the deadline. Please ensure you make sure you are familiar with uploading assignments to blackboard to safeguard against technical issues you may experience.
