What is the role of the marketing function in business?

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Questio  1

What is the role of the marketing function in business?

In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing function determines customer value.

 

Question 2

It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text (Chapter is attached), pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that class—for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product—its intangibility, inseparability, variability, and perishability. Propose a solution for sale that could be used as a point of competitive differentiation in a marketing campaign.

 

Question 3

By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of the product’s life cycle. How can each phase of the life cycle impact the product’s brand? You must use the text and at least one additional scholarly source.

 

Question 4

Visit Minimus.biz (Minimus.biz http://minimus.biz), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page.  How might these items be combined to create a usage group like a “convention survival package” or “campers’ kit”? Explain the reason for your choice.

Which items, if purchased, might create complementary demand for another item in the line? Explain how it might accomplish this?

Which items might substitute for another item?  Why did you choose that substitute and how might it affect demand?

 

Question 5

Read “Why Marketers Need To Stop Following Trends And Start Advancing Movements“. Local businesses and organizations transitioning to global markets might concern themselves with many conditions occurring in host foreign countries, including trend. The author identified three strategies that marketers should implement in regards to trend.

  • What are the three ideas?
  • Provide an example of a trendy condition in a local or global arena and how you would implement these strategies in a local or global trendy condition.
  • Is the author right to take this approach?
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