What is the TruEarth case all about? Summarize and present the main problem(s) facing by TruEarth Healthy Foods on the “Cusina Fresca” case?
- Why was “Cusina Fresca” pasta successful? How would you compare the pizza opportunity to that for pasta? How would compare the actual product development process for each?
- How can the TruEarth management team learn from Exhibit-6 about how consumers view pizza? And how do the pizza concept test results (Exhibits-7 and 8) compare with the findings for pasta (Exhibits 3 and4)?
- Is there a first-mover advantage in pizza similar to fresh pasta? Why or why not?
- How do you interpret the findings in Exhibits 9 and 10 to evaluate interest in pizza?
- Would you launch the pizza? Why or why not?
