I have exam and I want you to answer on corporate social responsibility theory . When u listen the lecture slide he explain about everything so please listen my tutor , I have record it in class . The rest is case study which I have attached everything and the steps to follow . Do two case study , Tomy and Saudi .
I have make point which needs to be include on for each case study and theory
1) Saudi
Case study need to be covered
Detail about saudi ( introduction)
How does culture have factor on international business (cultural collision &conflict )
What are the benefit of understanding culture in saudi
Focus in religion , gender ,culture .
What kind of approach should it be used to start business in saudi . (Ethno centric approach or polystyrene approach).
What are the rules and regulation .
2) tommy
-branding &luxury market
– the 4ps (standardisation versus
adaptation)
-how do they manage the brand
-covet marketing orientation ( product ,sale,customer,strategic ,csr related marketing .
-which orientation fit with tommy ( customer )
-future problem
3) Corporate social responsibility theory
-Define csr
-CSR and international business
-problems relating to csr ( why companies fail to manage csr )
-csr and issues on less developed countries (give example like primark in Bangladesh , health and safety , child labour )
Future goals relating to csr ( environmental , carbon emission, are we controlling it ? )
Give opinion
