what other reasons would companies and corporations have for becoming involved in socially responsible causes?

Social responsibility has become an important part of many organizations. Aside from creating good publicity, what other reasons would companies and corporations have for becoming involved in socially responsible causes? What benefits would involvement with a socially responsible cause offer the company and the employees? If you have had personal experience with companies involved with socially responsible causes, (i.e. you worked for the company or had interactions with the company), please include a description in your post.

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