Thai Life Commercial Ad
http://www.youtube.com/watch?v=632CHpeHYZE&html5=1
1) What products does this ad attempt to market, and where is the ad from?
2) To which audience does this ad appeal? How can you tell?
3) What route of persuasion do the advertisers seem to use (eg. central/systematic route vs peripheral/heuristic)? Was that a good choice? Specifically, what central or peripheral cues are used?
4) Does the ad attempt to describe the source of its product information (eg. “dentists agree that” or “experts suggest”)? Do these sources come off as credible and/or attractive?
5) What about the communication itself– are the arguments weak/strong, one-sided/two-sided, overt/implied, or not present at all? Were these good choices?
6) What about the target of the communication? Who are the advertisers targeting, how can you tell, and was that a good decision? How might this ad be different if directed towards an audience from a more interdependent culture?
7) How are other concepts, like dissonance or emotions, relevant to your analysis?
