What types of companies are most likely to adopt cloud-based CRM software services? Why?

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Written Portion of the Case Summary

Two pages in length total maximum (APA format – 12 font, double spaced).

 

     Page 1 – mandatory section headings     

  • Introduction/Summary of Case
  • Issue(s)/Motivation
  • Fundamental Technology(s) Involved
  • Various Alternatives or Implementations or Comparison of the Technology(s)
  • Critique/Evaluation of the Alternatives or Implementations of the Technology(s) Involved
  • Future of the Technology(s)

     

     Page 2 –- List and answer only the “CASE STUDY QUESTIONS” posed by authors

  

 

 

 

  1. What types of companies are most likely to adopt cloud-based CRM software services? Why? What companies might not be well-suited for this type of software?
  2. What are the advantages and disadvantages of using cloud-based enterprise application?
  3. What people, organization, and technology issues should be addressed in deciding whether to use a conventional CRM system versus a cloud-based version?

                     

 

Text: Management Information Systems: Managing the Digital Firm; Thirteenth Edition; Kenneth C. Laudon and Jane P. Laudon; Pearson Education, Upper Saddle river, NJ, 07458; 2014; ISBN 13:978-0-13-305069-1

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