For my project I need to add a dessert to Chipotles menu and come up with the below information for my marketing plan. We would like to add churros. Chipotle does not have any dessert options now and churros would be an easy dessert for all Chipotle restaurants to add to the menu.
Situation Analysis:
• SWOT Analysis: Construct a SWOT grid for your new product or service that reflects the current market situation. Include three (3) elements under each category of the grid.
o Your grid should include 4 quadrants
o Remember: “Opportunities” and “Threats” are facts going on outside of your organization (these are NOT strategies to pursue).
• With the SWOT analysis section you’ll include a grid(per the handout) and outline the SMART goals per the handout
• Industry Analysis: What is going on within the industry your product or service fits within?
o This should include researched information about:
Total sales
Trends
Changes in the market
Why is this a good market right now?
This section DOESN’T include any information about your product
You will need to do some outside research for this subsection
• Business Portfolio Analysis:
o Which of the four quadrants of the Boston Consulting Group (BCG) does your product or service best align with? Why?
Sources: At least 2 sources referenced in correct MLA formatting. Do not use blogs or Wikipedia.
