This is a social media and marketing class
answer each question in 300 words approximitly
Case: Building a Social Media Culture at Dell
Study Questions
1. Why has Dell been successful at building a social media program?
2. Can you build a top-down Dell corporate brand with a decentralized social media
structure?
3. How do you explain the statistic that “social media-based sales leads were two to five
times more likely to close sales than traditional leads?”
4. How would you use Dell’s social media experience to rebrand the company as Michael
