‘Why is neo-liberalism an important term in understanding contemporary media industries? Your answer should include reference to the McChesney and Hesmondhalgh articles in the course reader. the essay (2000 words plus list of references) provides an opportunity for you to build on the outline you submitted in Week 5. The essay questions are posted on iLearn. Unless otherwise advised by your tutor, you should address the same essay question, but you may want to modify your approach or arguments in the light of feedback from your tutor and your own reflection on the strengths and weaknesses of your argument. All essays should include evidence of wide reading and significant independent research. Your essay should refer to AT LEAST: three readings from the uni reader, including those mentioned in your specific essay question. five academic sources beyond the unit reader. At least two of these should be articles from an academic peer-reviewed journal. Broader reading within the disciplines of media, communications and cultural studies will be highly valued. All essays should include a reference list with full bubliographic details of all sources referred to in the essay, and in-text referencing. In MAS105, we expect you to use the Harvard or author-date referencing style. Further information about how to use this style is included on the library website under ‘Harvard Style’. Marking Criteria Understanding and critical engagement with key readings in the unit Comparison and analysis of key concepts in the unit Independent research within the discipline Use of research and reading to support the argument Organisation of argument including clear addressing of the question Clarity of communication Accurate and appropriate referencing Ability to reflect upon and utilise essay outline feedback This Assessment Task relates to the following Learning Outcomes: analyse and critically evaluate key concepts in Media Studies identify the ways new media technologies shape and are shaped by social, cultural, political and economic processes distinguish between and evaluate various theoretical positions on media audiences, media industries, regulation and policy undertake independent academic research in the discipline, including identifying and using appropriate articles in academic journals communicate academic ideas verbally and in a range of genres of writing, including abstracts and essays reflect critically on their own academic work and use that reflection to plan for future assessments reading will be found here https://www.google.com.au/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CCQQFjAB&url=http%3A%2F%2Fwww.designingasociety.org%2Fevergreen%2Fwp-content%2Fuploads%2F2010%2F04%2FGlobal-media-neoloberalism-imperialism.pdf&ei=_P86VdbZIc7n8AX4-ICgDg&usg=AFQjCNH2MJH0_ldizb4Y-aTufhAM2UIMug https://www.google.com.au/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CB4QFjAA&url=http%3A%2F%2Feprints.lse.ac.uk%2F15478%2F1%2FCultural_industries_and_cultural_policy_%2528LSERO%2529.pdf&ei=RwA7VcPuGtbd8AX1z4CgDg&usg=AFQjCNFKXR4-ONFWh_v5lzi0EWmDEYGwCg
