Why might two independent brands find co-branding beneficial for their overall marketing strategies?

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Discussion # 1

 

Co-branding can be highly creative and may offer extraordinary opportunities for marketers and consumers alike. Would you agree? Research co-branding using the Internet and the Ashford Online Library. Discuss some examples of effective co-branding, and share links to their web pages for your classmates to access. Then, respond to the following:

a. Why might two independent brands find co-branding beneficial for their overall marketing strategies?

b. What are the best conditions for a successful co-branding opportunity?

c. Speculate on an example involving two products that are currently independent, but would likely benefit from co-branding.

Explain your rationale.

 

 

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