Assignment Focus:
For this assignment, you will be required to write a new product report on a real life company. You will be required
prepare it for Stan Australia (www.stan.com.au). When writing the report you will be required to access, analyse and
recommend taking decisive decisions in complex situation drawn from this real life setting, taking into consideration the
sustainable, social and ethical concepts of a firm. You will not only consider the perspective of the new product being
launched, but also how the “old” product should reply / reframe its marketing.
