First, provide some background information on Generation X. Who are they? What do they like? How can advertisers and marketers successfully reach them? Find a product you think appeals to Gen X. Describe the product, state why you chose it and explain how it should be advertised. Cite at least two outside readings to support your answer and don’t just regurgitate the information I’ve provided this week.
***Next, answer these same questions for Generation Y.***
Assignment Guidelines
The length of the analysis should be 3-4 pages.
Use 12 pt. Times New Roman font. Pages should be double-spaced with 1 in. margins all around. No bold or italicized font should dominate the page.
Have your name, the assignment number, and the page number in the header on each page.
Write in business-communication style. Do not use first-person and avoid passive voice when possible.
Use APA citation and reference style.
