Your team has been tasked with developing an out of home campaign for the introduction of a product of your choice into the Irish market. You are required to
(a) Execute a creative “Out of Home” campaign.
The following structure should be adhered to when executing your campaign.
1. Defining objectives of the new “Out of Home” campaign , (I need it about ben’s cookies from UK to open it in Irish market)
2. Situational analysis (Environmental Analysis- PESTEL & SWOT)
3. Potential target market analysis
4. Rationale behind choosing the particular product.
5. Creativity & Design Concept – idea generation and how your group came up with the final campaign.
4. External Research of “Out of Home” campaigns at present in the Irish Market.
5. Launch of “Out of Home Campaign” (When, Where & How you would go about launching the campaign)
(b) Individual Component.
You are required to submit an additional 200 word reflective essay per person discussing what you contributed to the group, and what you learned from the group assignment.
