Xerox’s dynamic duo
The term Xerox dynamic duo describes two remarkable corporate women: Anne Mulcahy (the chairman and the C.E.O of Xerox) and Ursula Burns (the president of Xerox, a mathematician and an engineer).They have tremendously worked as the leaders of Xerox Company and they were just on time to save the company from crumbling down. In doing that, they exhibit transformational leadership qualities seeing .Ursula Burns is very inventive in ideas and is”…rational thinker and fearless in trying innovative ideas “Page 158.Before their intervention to save the Xerox, the Xerox’s stock price had lapsed to $ 4 per share way up from $ 17. Ursula Burns has got a number of transformational qualities:”he has got rational thinking, creativity and the freedom to fail “(page 158).
Ursula Burns has got a kind of self-confidence. She is committed in her vision. She upgrades where the Xerox engineers of the 1970s had been undergoing graphical user interface and networks that is after Steves Jobs from Apple had visited the location of their company in California. Whilst the other rival companies embraced the new methods, the then C.E.O. of Xerox rejected thereby falling out of league with the other companies with similar league. Its true a that a key tribute transcends self-interest to cater for the needs of the others .This is seen in the book as in that Mulcahy sacrifices herself to see that she is succeeded by Burns because she knows her capabilities and her innovations. Ursula uses alternative methods of judgment “…about traditional corporate problems at Xerox which were the perfect compliment for Mulcahy ability to sell vision and ideas to the organizational stakeholders…”(158)
Mulcahy is occasionally tough on Ursula Burns as she confronts her to work out some effects that are too much challenging for her. In so doing they move the level of Xerox a notch higher.
Sosik, J. J. (2011). FULL Range Leadership Development. New York: Psychology Press.
