Introduction
The use of the internet has increasingly been important to the entire generation in the current advanced world. Numerous people use the internet for various reasons such as business and entertainment. The introduction of the internet has enabled people to research and learn more about the advancement in today’s world technology. In conjunction with the internet, various programs such as you tube were introduced to be used together with the internet. You tube has been for a very long period of time been a searching website for various topics. In most cases, you tube has been used in searching and sharing videos, audio uploaded files via the internet. The You Tube was established in California in a state referred to as San Bruno and is mostly viewed using the HTML and the adobe flash player (Lastufka & Dean, 2009). The most contents of the You Tube videos encompass of movie clips, famous television and mostly music related videos. However, other people are using other videos for other purposes that might negatively influence the internet users. Although the media corporations use You Tube to advertise products, individuals also upload life experiences that might be finny and entertaining to watch. This paper will focus on the positive and the negative influenced of You Tube to the society (Schepp & Schepp, 2009).
In most cases, You Tube was introduced for the key reason of enabling the corporation to advertise products and services over the net. However, the founder members of the searching website also intended to assist people to share videos that had impact to their personal life. For this reason, Hurley, Chen and Karim opened a free website where videos can be shared (Jarboe, 2012). Most corporations and companies use the You Tube to advertise the available commodities to clients. Since various people use the internet to research various diverse information, You Tube was introduced as way in which the companies are capable to inform the customers of the goods that are already manufactured and displayed in the shopping shelves ready to be sold.
Advertisements assist the clients to know the exact content that is being manufactured and sold in the marketplaces. Other videos that are uploaded in the You Tube also indicate how the commodities manufactured by the companies are used. Some customers might have the interests of purchasing some given commodities. However, since they lack the knowledge of operating the machines the clients might decline their interests in purchasing the commodities. For this reason, the companies might decide to upload a meaningful video of indicating how the various products and machinery manufactured can be used to benefit the customers. Most of the food producing industry also uses You Tube to inform the customers of the various means in which the customers are suppose to prepare the meals and serve the diverse foods. In such a situation, You Tube is used in a beneficiary manner to help the people in learning the various techniques that commodities can be used in making life easier (Strangelove, 2010).
The image illustrates how the You Tube is used for the key purpose of advertising the products that are manufactured by diverse firms. You Tube is mostly used to inform the people about the various products that are manufactured by specific organization.
Fig 1. Representing the Coca-Cola advertisement on You Tube
The figure obtained from, http://www.youtube.com/watch?v=fDoDUC9M0Sg
Another essential use of You Tube is the fact that the most students usually use the internet to research of information data that they are not familiar and lack knowledge in the subject. The students might need to learn a new concept in the institutions that the teachers have not yet been capable of explaining to the students. This is most common to the students that need to learn more calculation and arithmetic methods that are vital in problems solving relating questions (Sahlin & Botello, 2007). The students are capable of viewing the videos that are related to the problem solving hence informing them of the methods and techniques in solving the problems. Other various methods that are vital in informing people of the vital procedures of undertaking logical procedures are usually uploaded in You Tube.
However, You Tube has also negative influence to the society in informing the young people of the unethical behaviors in community. Some people usually upload various sexual video related images that might be recorded in privacy. Some people might have negative reasons of negatively influencing the young people in the society. Through uploading such videos, the young people might also access the videos and have access to the illicit videos. This is one way or another might influence the young people in commit other crimes that might be related to the videos that they observed over the internet. Although the management of You Tube has tried to restrict watching of the videos through use of passwords, the young people can still gain access to such videos. This negatively influences the habits that are displayed by the young generation (Sahlin & Botello, 2007).
Conclusion
You Tube is a website that has enabled people to share videos and images that might be essential to the user and the rest of the society. Through the use of You Tube people have gained knowledge in various diverse fields that initially had no idea. You Tube has also been beneficiary to the cooperation and the companies especially when it comes to advertising of the various commodities. The customers are capable of identifying the manufactured products that are displayed in the marketplaces (Miller, 2008). The use of You Tube has also enabled the clients that purchase products and food materials to know the right procedures that are vital in preparing the food. However, You Tube also has some negative influence to the young generation in the sense that it exposes illicit sexual related videos to the young people. This tempts the young people in indulging into the activities that they have watched in the videos.
References
Jarboe, G. (2012). YouTube® and video marketing: an hour a day. Hoboken, NJ: Wiley.
Lastufka, A., & Dean, M. W. (2009). YouTube: An insider’s guide to climbing the charts. Beijing: O’Reilly.
Miller, M. (2008). YouTube for Business: Online Video Marketing for Any Business, California: Que Publishing, 2008
Strangelove, M. (2010). Watching YouTube: Extraordinary videos by ordinary people. Toronto: University of Toronto Press.
Schepp, B., & Schepp, D. (2009). How to make money with YouTube: Earn cash, market yourself, reach your customers, and grow your business on the world’s most popular video-sharing site. New York: McGraw-Hill.
Sahlin, D., & Botello, C. (2007). YouTube for dummies. Hoboken, N.J: Wiley Publishing.
