You will conduct a market research to evaluate the marketing opportunity and the marketing mix that you propose. In order to the market research you will need to develop a sampling plan and a questionnaire. You will need to get approval of your questionnaire from the concerned faculty before you can start your research.

Al Ain Mineral Water – Home Assignment

You will conduct a market research to evaluate the marketing opportunity and the marketing mix that you propose. In order to the market research you will need to develop a sampling plan and a questionnaire. You will need to get approval of your questionnaire from the concerned faculty before you can start your research.

Questions

1. What is the prospective customer present environment?
2. What are problems that are seen?
3. Are there any contrasts in the potential customers? Is there a mode of categorizing them?
4. What is the buying process for the potential customer? What influences the decision?
5. What are the main hindrances faced by customers of Al Ain Water Company product?
6. How many companies are faced by the same problem? How pervasive is it in?