Your agency is the Department of Homeland Security (DHS). You need to prepare a written communication strategy that includes the following:
• Objectives of the communication – Be specific and detailed
• Identify your Target Audience – Be specific and detailed
• Appropriate Media Outlets for Communication – Be specific and detailed
• Pre-Crisis Planning – include specific example messages that can be quickly tailored to the specific event. Include example messages for each phase of the communication.
o Initial Crisis Phase Communications (my part)
o Maintenance Phase Communications
o Resolution Phase Communications
• Supporting Documents / Materials (maps, fact sheets, etc.)
