Effective management is fundamental to the success of any organization. Rapid changes in technology, economic instability and increasing competition create an environment in which the organization must constantly analyze the current situation and the prospects of its activities.
E-business is a means of increasing the efficiency of the real business based on the use of information technology in order to ensure optimal cooperation of business partners. In general, the Internet, as a new territory for business, provides ample display of the real economy of the state in the virtual universe. The rapid development of E-commerce opens up new prospects for business. It is possible that it is Internet – commerce becomes that of the catalyst, which will lead to the creation of entirely new models of market relations, brand new association partners and, as a result, – a completely new economy. E-business means doing business on the Internet.
• Sales on virtual platforms.
• Online B2B.
• Electronic Data Interchange (EDI).
• E-mail, timely messages, and other Web-based communication tool for business and work with clients.
• Collection and use of data through Web contacts.
Before we start to talk about my project, I would like to analyze the benefits and drawbacks of e-business.
E-business benefits:
• Global Access. Goods and services can be sold customers all over the world.
• Quick access. Customers have the ability to quickly obtain information about the product.
• A timely and integrated marketing. Online retailers provide access to the goods at any time and in any place and promotions can be directed at any group of buyers.
• Reduced costs. E-business can reduce the cost of promotion, and hence, the product.
Disadvantages of e-Business:
• Costly business solutions for the optimization of the existing for moving forward. (Cost of EDM and ERP)
The main purpose of the project
I designed something new in e-business. In my opinion, it is very interesting project that requires approval for continued existence.
“News” is the information (news) website. The main purpose of the site: publish news, articles, and paid banner advertisements.
The project participants
The project should involve the organizers and performers.
1) The company that specializes in developing websites.
2) A person who worked in the office of “Forbes” from the start and until the closing as an office’s reporter, a senior reporter, an editor. These people should have experience in television, radio, newspapers, and online media.
Presentation of the project
The project “News” – is rare for the media and is absolutely independent information online project that is not affiliated with political or business groups, focused exclusively on readers’ interests.
The basis of “News” is professionals. They are journalists who have extensive experience in the national media, press, television, radio (listed company), who participated in the start-up of popular online media. They are specialists in advertising, working not only with the largest companies in the region, but also with customers in NY, LA and other cities that can most effectively help the client to invest in the promotion of its organization in the media. These are IT-professionals, who work for large Internet companies’ representatives of the USA and CIS countries. Our programmers will design and create the website. To secure our website we will use the help of Software Engineering Institute Carnegie Mellon. There is an increasing threat from software attacks that take advantage of vulnerable web browsers. Some software features that provide functionality to a web browser, such as ActiveX, Java, Scripting (JavaScript, VBScript, etc), may also introduce vulnerabilities to the computer system. These may stem from poor implementation, poor design, or an insecure configuration. For these reasons, you should understand which browsers support what features and the risks they could introduce. Some web browsers permit you to fully disable the use of these technologies, while others may allow you to enable features on a per-site basis.
The aim of the project “News” is to give the online-reader the most complete and unbiased information picture. In addition, focusing on the federal form of information presentation, the project is aimed at promoting news on federal information online market in NY and major cities of the USA. Information of “News” is never based on speculation or rumor, never expresses preconceptions: denial of information – it is for journalists of “News” invalid parameter, and own professional incompetence. Briefly, impartial, well – that is three mandatory conditions under which works “News” and the large federal media – “Interfax”.
Followers of the “News” are people who make decisions. These are readers from 25 to 50 years old, businessmen, private entrepreneurs, managers and executives of small and large companies and holdings, officials and employees of state agencies. Priorities of Information Policy “News”: government, business, economy, and politics. In the future, the project will develop additional information services, necessary and interesting to these categories of readers. Considering the Internet news format, “News” will try to keep the reader up to date with all the main events in the region 24 hours a day, seven days a week. To give a complete picture of the day, the basis of information of “News” is like your own messages and information most respected and responsible regional online media. Depending on the information that will be of interest, the client base will be processed. Each client will be emailed information, which is interesting to the customer.
The next stage after approval of the project is just the beginning of work on the implementation of all planned activities. The main objective of the project managers at this stage is a turn-based implementation of the project according to the schedule.
Implementation of the project is often referred to as the main phase. It is usually the longest stage of the project cycle and requires the greatest expenditure of efforts and resources. The project is necessary to obtain the desired results, achieve goals, to effectively use available resources, and timely submit all reports on the results.
Organizers and performers
Organizers and performers have the necessary experience and achievements in order to successfully implement the project in its entirety.
Work and their value
To run the project it is necessary to do:
Denomination Cost, $
Website development 1600
The initial promotion 2000
The original content of the Website 1100
The total cost of running the project: 4700$
Table.1. The cost of developing the project
The project life cycle
1) The development and launch of the site – 2 months.
2) Primary promotion (give the site known as news feeds, to advance in the search engines) – 6 months.
3) The output of the project to maximize profits 12-18 months after the initial website promotion.
Current project status
Defined as follows:
• Registered LLC “News”
• Development of a website with the functionality required for the publication of news, articles and paid banner advertisements.
• Site is launched on the Internet.
• Picked up editorial staff (currently editing functions in a minimum volume).
• Web site is filled with original content. The site periodically posted the news.
• A search for advertisers and customers for a paid article.
• In the search engine google.com search box on the “search string” site is at position 26 (as of June 31, 2011).
Market orientation of the project (market research)
Main competitors:
At the moment, the people represent news. It is the main source of all kinds of blogs and rumors, as well as the remains of the previous draft (a bit of news about politics, economy, etc.) The main current direction of development: the gossip and “yellow” publication.
No deliberate focus, none of his face, unfriendly interfaces making all the news straight. However, a good Nickname (known on the Internet) and trust in the federal newsletters.
One of the competitors is someone who recently confidently hands over positions and specializes in policies with a bias in favor of the mayor.
Other similar projects either fully engaged by the regional authorities, or have a poor editorial staff, or do not seek to dominate the market. Attendance of such sites a day seldom exceeds 1 million unique visitors. Also, there is a lack of trust of the federal newsletters.
The basic idea is to give the reader the most coherent information picture of the day of the city and the region, focusing on the federal form of information presentation. The project is focused on the promotion of regional news on the federal information online market of New York and the major cities of the USA.
Briefly, impartial, well – that is three mandatory conditions under which “News” works and the large federal media.
Target audience is people who make decisions. These are readers from 25 to 50 years old, businessmen / entrepreneurs, managers and executives of small and large companies, government officials and employees of state agencies.
Priorities of information policy: government, business, economy and politics.
News format is 24 hours a day, seven days a week.
The economic rationale for the Internet project
The calculation of costs:
Designation Cost, $/month
Costs edition 6 000 Wage bill amended, taking into account taxes and other expenses.
Expenditure on active promotion (first 6 months) 2 000 Website promotion in search engines and the internet in general.
The costs of promoting a website (with a 7th month) 1 500 Website promotion in search engines and the internet in general.
Technical support:
Organizational, administrative expenses (starting with the 13th of the month) 3 000 Hosting, work with complex content, technical support, editorial, minor improvements.
The cost of accounting, clerical, courier (starting with the 13th of the month) 1 000 The first 12 months of the project are provided by the organizers.
The cost of the office (starting with the 13th of the month) 12 000 The first 12 months of the project are provided by the organizers.
The cost of sales team (starting with the 13th of the month) 8 000 The first 12 months of the project are provided by the organizers.
Table. 2. Itemized expenses
Designation Cost,$
Website Launch 6 000
Monthly expenses (first 6 months) 6 300*6= 37 800
The cost of office equipment 12 000
Monthly expenses (subsequent months) 7 100 *6= 42 600
Total for the first year of operation 35 200
Total future years 39 000
Table. 3. Total expenses
The calculation of proceeds
Revenues are provided through the sale of commercial (political) articles and banner ads.
The first 3 months are unlikely to raise revenues because to sell papers and advertising banners on the unattended site is very difficult.
After 12 months of operation of the site proceeds of sale banners and articles will be not less than 200,000 per month.
After 2 years of operation of the site revenue reaches its peak, and it is 500,000 per month. To get a higher income and to create multidirectional portal, a manager have to be oriented on different regions of production.
Revenues are provided through the sale of commercial (political) articles and banner ads.
Time period of the project to self-sufficiency is 1.5 year. During this time it is necessary to invest 50, 000 thousands dollars. Investment is decreasing monthly installments. A detailed investment plan will be provided in the future.
The first year there is no profit. All proceeds that arise in the first year of operation go to reduce the amount of monthly investment.
This is the first phase of the project. The website development can be different. The most likely development: the creation of multi-directional portal and / or replication in other parts of the site.
* The data is based on the statistics of the current news site and are false and unreliable.
