GOOGLE IN ASIA
Naver currently has seventy seven percent (77%) share from within south Korea. Whereas Google has a tiny one point seven percent (1.7%) of the Korean website searches.
Google falls short in south Korea one of the main reasons being , regardless how powerful Google might be, it does not have enough of the Korean language data to trawl to satisfy the large south Korean customers .Navers founders realized that upon searching in Korean there was hardly nothing to be found, so they set out to create the content and data base so that whenever you would search in Korean ,you would find ca content of high quality.
The format introduced by the Naver in the year two thousand and two has become a must have feature for the Korean search portals .The portals maintain questions and answers in proprietary data base not shared with other search engines as Google .when a visitor does a search, its search engine yields relevant items from its own questions and answers data base alongside with the traditional search results from new websites and web pages. Naver is different from Google because it mainly aims at offering services that have been optimized for the region by providing localized search services.
Naver set up a knowledge ‘IN’ in the year two thousand and two which enabled the the Koreans to help each other in a type of real time question and answers platform. An average of forty four thousand questions is posted every day with about one hundred and ten returned answers. The company is now the most profitable in south Korea and has a market value of about eight trillion.
One among the reasons why the top two search engine providers are in Japan is favored by the fact that Japanese being a member of the Altaic language family of the official language of Japan and is spoken by about one hundred and thirty-five people in twenty seven countries it is actually one of the ten most widely spoken languages in the world. In United States alone, there are over four hundred thousand native Japanese speakers though the majorities are located in Japan, they are ranked number two in the world for the highest number of users in the internet. The written language of Japanese using simple words and Japanese syllables is the most used and taught.
The three strongest players in the Asian market are china, India and Japan. Japan and the Japanese speaking population of around one hundred and thirty five million has long been a powerful economic power with about three point six zero trillion dollars. In fact, Japan holds the third largest economy after the united states and china and it is the second most technologically powerful economy in the world.
Due to the vital role that Japan and the Japanese speaking population play in the Asian market, it is vital to access those markets for a well standing position in the Asian market. With those few facts it is evident why the top two search engine providers are in Japan.
Naver launched a search service are not available in Koreas Naver such as ‘Mtome’ which was designed to reflect to the Japanese culture where people hold intense discussions while collecting similarities, allowing them to demonstrate their experience in providing localized search services. However, as games are not influenced by the markets culture in the same way that search NHN plans to enter the global market with their game business and they have detailed plans to embark into the European market which is a clear indicator that naver has whatever it takes to succeed in the overseas market.
The main reasons why the top two search engines in Japan are foreign entrants is because Japan has a number of Altaic language family, the official language of Japan and is spoken by about one hundred and thirty five people in twenty seven different countries .Japanese is one of the ten widely spoken languages in the world. In the United States alone, there are over four hundred thousand native Japanese speaking people though the majority of the native Japanese speakers are located in Japan and the neighboring Ryuky and the Bonin islands. in addition ,the Japanese speaking population are ranked number two in the world for using the internet.
With over eighty-six million Japanese internet users, which is an estimated seven point nine percent (7.9%) of all worldwide internet users ,the written language of Japanese is spread through four different forms in which Haragana ,a written form of Japanese using simple words and the Japanese syllables are the most used and taught.
Another important reason why the top search engines are in Japan is based on how Japanese speaking population play a vital and important role in the entire Asian market, its vital to access those markets in the Asian business markets.
In south korea the naver search engine lacks the full time editorial oversight found on Wikipedia on the free online encyclopedia and some entries are of dubious veracity and attract vigorous rebuttals, but many respondents are eager to build and maintain the online reputation.
