COSTCO MARKETING TACTICS AND STRATEGIES
MARKETING TACTICS AND STRATEGIES 1.1 Tactics/ strategies relating to marketing mix: 1.1.1 Product/ Service related 1.1.2 Distribution related 1.1.3 Price related 1.1.4 Promotion/ communication related 1.1.5 People related 1.1.6 Society related (e.g. corporate social responsibility and ethics) 1.2 Competitive positioning 1.3 Market segment strategies Recommended texts/ readings Fletcher, R. and Crawford, H. (2014), International Marketing: … Read more