RES/351 requires that you create a research proposal to solve a business problem or take advantage of a business opportunity.
The Topic is :A cable company is losing customers for its premium movie channel packages.
The following steps of the business research process are included in the research proposal:
• The management question
• The significance, scope, magnitude and feasibility of finding a solution to this question or issue (Is this important? Can we reasonably expect to find an answer?)
• The research questions
• Hypotheses to be tested
Please Note! This assignment is to create a research proposal that will allow you to gather and analyze the proper data to answer the management question. You are not required to answer the management question, make policy recommendations, or perform the actual research.
Write a 300- 500 word paper that will lay the groundwork for your research paper for the next three weeks:
Explain the significance and feasibility of finding a solution to the issue, opportunity, or problem.
Define the purpose of the research.
Select the main type of research study (Exploratory, Reporting, Descriptive, or Causal)
Format your paper consistent with APA guidelines.
Accordingly, your paper should briefly address the following questions:
• Why is this research important from a business perspective?
• Is this research feasible within reasonable time and resource constraints?
• Which of the four types of research studies mentioned above will you choose, and why?
