an advertising campaign of a product or company

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Choose an advertising campaign of a product or company with which you are familiar.

  • Write a paper of approximately 750 words outlining the criteria you would use to evaluate the effectiveness of the campaign. Your evaluation plan should include all of the following:
  • A description of approximately 100 words outlining the campaign in the introduction of your paper.
  • A description of the types of evaluations you would use to determine the effectiveness in approximately 400 words. Include responses to the following questions:
    • What types of message evaluations would you suggest?
    • What types of online evaluation metrics would you use?
    • What types of behavioral evaluations would be appropriate?
  • A discussion about how your suggested evaluation methods could help the company achieve short- or long-term results in 250 words.
  • Format your paper using West Writing Style Handbook guidelines
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