Structure :
– Introduction
– Body1 : Briefly explain what is promotion/advertising from a broad perspective first and then narrow it down to Sales Promotion. And describe how all of these effect to customer buying behavior
– Body2: Briefly explain what is packaging and how packaging effect to customer buying behaviour
– Conclusion
*** An essay is based on literature review on a marketing research topic. You may choose any relevant marketing research topic. You need to demonstrate a good understanding of the market; market needs, market mechanisms – including competitive activity, and market influences. You must include a Reference list that displays full and accurate Harvard. ***
**** Use Harvard referencing ****
