Presentation is on Burger King! I have attached the scoring guide as well as well as previous papers that will go hand-in-hand with this presentation.
Develop an executive-level PowerPoint presentation for your product development effort (summarizing the information in your final paper from Unit 5). In your presentation, professionally communicate critical elements of your product development effort to a high-level decision maker so as to gain approval or funding to forward the process.
Your presentation should be no more than 20 slides. As you create this presentation, keep in mind the general guidelines for slide presentations, such as the following:
•Use an outline form with bullet points.
•Limit lengthy text.
•Use illustrations and pictures only if they add value to the overall presentation.
From this presentation, a leadership group should be able to glean enough about the process to consider support of it.
Use this general outline for your presentation:
1.Product idea and rationale.
2.Opportunity overview.
3.Product description, which can be more than one slide.
4.Development requirements.
5.Estimated schedule or timeline.
6.Target markets.
7.Marketing plan (3–5 slides).
8.Test markets, if applicable.
9.Launch plan highlights.
Refer to the Project Presentation Scoring Guide to learn how the instructor will evaluate your presentation.
Project Presentation Scoring Guide Grading Rubric
Criteria
Non-performance
Basic
Proficient
Distinguished
Communicate in professional manner that is consistent with expectations for members of the business profession.
10%
Does not communicate in a professional manner. Communicates in a professional manner. Communicates in a professional manner that is and consistent with expectations for members of the business profession. Communicates in a professional manner that is exceeds expectations for members of the business profession.
Provide the product idea and rationale.
12%
Does not provide the product idea and rationale. Provides the product idea but does not sufficiently describe the rationale. Provides the product idea and rationale. Evaluates the product idea and rationale, linking it to the overall marketing effort.
Include an opportunity overview.
11%
Does not include an opportunity overview. Notes an opportunity but does not sufficiently provide an overview of the opportunity. Includes an opportunity overview. Assesses an opportunity overview and illustrates rationale through supporting examples.
Provide a product description.
11%
Does not provide a product description. Notes a product but does not sufficiently describe it. Provides a product description. Analyzes the product description, relating it to the overall marketing effort.
Provide development requirements.
11%
Does not provide development requirements. Lists development requirements but does not sufficiently describe them. Provides development requirements. Evaluates development requirements, linking them to the overall marketing effort.
Include an estimated schedule or timeline for development.
11%
Does not include an estimated schedule or timeline for development. Includes fewer than 3 steps in an estimated schedule or timeline for development. Includes an estimated schedule or timeline for development. Assesses an estimated schedule or timeline for development, linking it to the overall marketing effort.
Identify the target markets.
11%
Does not identify the target markets. Notes the target markets but does not sufficiently describe them. Identifies the target markets. Analyzes the target markets.
Describe the marketing strategies, overall marketing plan, and test markets (if applicable).
11%
Does not describe the marketing strategies, overall marketing plan, and test markets (if applicable). Notes the marketing strategies, overall marketing plan, and test markets (if applicable). Describes the marketing strategies, overall marketing plan, and test markets (if applicable). Analyzes the marketing strategies, overall marketing plan, and test markets (if applicable), relating them to the overall marketing effort.
Highlight key areas of the launch plan.
12%
Does not list key areas of the launch plan. Lists key areas of the launch plan. Highlights key areas of the launch plan. Assesses key areas of the launch plan, linking them to the overall marketing effort.
