Business Intelligence Dashboard Paper

Business Intelligence Dashboard Paper

Introduction

Business Intelligence Dashboard enables modern organizations to benefit from numerous aspects of the business entity. This is because all the tools within the organization crucial towards the spread of information across the business entity enjoy the connection with the intelligence dashboard. Business Intelligence Dashboard is vital towards the enhancement of the decision-making process and the performance of the company. Decision-making is crucial in the pursuit of goals of the organization and improvement of productivity levels. This makes it essential to apply the concept of intelligence dashboard in the pursuit of goals and objectives within operational units (Loshin, 2003). This is through identification of the negative trends, correction of the negative trends, enhancement of efficiency in relation to the newly adopted decisions, evaluation of the company’s parameter, and adequate performance analysis through the application of visualization aspects. Business Intelligence Dashboard also has a valuable function in the enhancement of the efficiency levels of employees. In addition, intelligence dashboard is also vital in the pursuit of motivational features in relation to the employees of the organization. This makes it an indispensable tool in the modern business scenarios (Malik, 2005).

Identify the industry or business that the dashboard is designed for

This business intelligence dashboard will be essential for the realization of goals and objectives at Coca-Cola Company within the beverage industry. This is through evaluation of the employees’ performance, motivation, and efficiency. Coca-Cola is one of the key multinational companies in the modern economy aiming to transform the living condition through the provision of quality and relevant services to the society. It is essential to implement the intelligence dashboard towards the enhancement of efficiency in relation to decision-making, motivation, and improvement of the performance by the employees and other relevant stakeholders. Application of the intelligence dashboard will enable Coca-Cola Company to obtain a competitive advantage through elimination of the negative concepts of the business thus the opportunity to adopt quality solutions to the existing problems (Lussier, 2012).

State the main users of the dashboard

The main users of the business intelligence dashboard include managers and executives within the business entity. This trend is changing in that all employees within the business entity following implementation of the business intelligence dashboard utilize the tools in the pursuit of targets. From that perspective, employees at Coca-Cola Company (executive to shop floor employee) will adopt the influence of the intelligence tool to enhance their performances in relation to the achievement of goals and objectives. Intelligence dashboard tends to be a high level at the initial stage.

Strategy Analysis

Describe the current business environment

In order to understand the concept of the business environment in relation to Coca-Cola Company, it is essential to examine the favorable and unfavorable factors within the business environment. This indicates execution of the SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis to understand the business environment.

Strengths

Coca-Cola Company applies numerous strengths in the process of obtaining competitive advantage within the relevant industry of operation. One of the main strengths of Coca-Cola is the essence of being the world’s leading brand within the industry. The organization has the ability to improve accessibility of goods and services by the business entity in relevant markets. The organization also has the ability to execute business operations through large-scale economies. The organization has the ability to obtain an increase in the productivity levels while minimizing the cost of production. The main objective of any business entity is to improve the level of priors and revenues. Coca-Cola Company achieves this objective through economies of large-scale operations. The other internal strength of the organization is the aspect of strong growth or development of the revenues following commanding presence within operational units ((Idowu & Leal, 2009).

Weaknesses

Despite the aspects of internal strengths, Coca-Cola Company also experiences some weaknesses in relation to the operation process within the market and relevant industry. One of the common weaknesses is sluggishness in performance in relation to some regions or geographical locations across the globe. One of the examples of the sluggish performance relates to the case of operations in North America. Coca-Cola Company also faces distribution problems in Pakistan thus reducing the amount of revenues from involvement in the market (Idowu & Leal, 2009).

Opportunities

The current situation of the Coca-Cola Company indicates the ability to exploit external opportunities in relation to the rapid development of the bottled water market or audiences. The organization has the ability to improve the levels of profits and revenues. The other opportunity to improve the performance of Coca-Cola Company is the expansion of Hispanic population in the United States. This offers the opportunity to improve the size of the target market thus chance to enhance the level of profits and revenues. The organization also has the opportunity to improve its performance levels through acquisition of relevant companies to enhance production size (Idowu & Leal, 2009).

Threats

In the process of meeting the demands of the consumers, the organization faces some external threats. The most common threat relates to intense competition levels within the industry. Coca-Cola Company faces stiff competition from key players such as Pepsi. Another threat is dependence on the bottling partners in the process of serving the demands of the consumers. Another threat towards the realization of the goals and objectives by the company relates to the sluggish development or growth of the carbonated beverages. This limits efforts by the organization towards the achievement of goals and objectives thus inability to obtain a competitive advantage within the industry (Idowu & Leal, 2009).

State the strategic vision for the business

The strategic vision of Coca-Cola Company focuses on the achievement of five P’s (People, Portfolio, Planet, Profit, and Productivity). In relation people, the company aims at providing the quality-working environment to enable individuals enjoy inspiration as much as possible. In the context of portfolio, it is the vision of the company to develop a quality portfolio towards the satisfaction of consumers. The organization also aims at making the difference in relation to the planet thus the growth of sustainable societies. The organization also has a vision in maximizing the level of profits and revenues thus improving rewards to the shareholders and other relevant stakeholders. The company also aims at achieving effective, lean, and fast-moving activities in relation to enhancement of productivity levels (Idowu & Leal, 2009).

List the strategic objectives and goals

Coca-Cola Company aims at achieving the following objectives and goals during satisfaction of the needs and preferences of the consumers:

• To create inspiration in the moments of optimism through application of brands and relevant actions
• To develop adequate value or culture towards the generation of sufficient difference across the globe
• To maintain high standards of operations through elimination of wastes or errors during production
• To be the best organization and customer-service business entity within the beverage and soft drink industry across the globe.
• To offer refreshment across the globe in relation to the body, mind, and spirit
• To improve the level of profits and revenues during operations while minimizing the cost of manufacturing and distribution of the products

Key Performance Indicators

Performance indicators offer valid opportunity for the evaluation of success by the business organization in relation to the achievement of goals and objectives within the market or industry. It is ideal for the organization to apply performance indicators towards the examination of the course in the achievement of goals and objectives thus the opportunity to improve the level of efficiency in production levels.
List the KPIs that will monitored with the dashboard

Coca-Cola Company will have the opportunity to include several Key Performance Indicators (KPIs) in the business intelligence dashboard towards the increase of efficiency in relation to performance and motivation of the employees. Some of the Key Performance Indicators within the business intelligence dashboard include:

• Employee Satisfaction in relation to efficiency and motivation
• Consumer satisfaction within operational units
• Net Profit prior to tax experience
• Cash Flow
• Health and Safety

How are the selected KPIs relevant to the strategic objectives and goals?

The evaluation of the Key Performance Indicators by Coca-Cola will indicate the achievement or deficiencies in relation to the goals and objectives. Coca-Cola Company aims at improving or transforming lives within the society. This is evident through the achievement of consumers and employees’ satisfaction within the performance indicators. In the process of ensuring an increase in the profits and revenues levels, the organization has the opportunity to examine this objective through the indicator of cash flow, net value before tax, and operational efficiency. Achievement of health and safety will also indicate the pursuit of targets in relation to the needs and preferences of the consumers.

Describe research related to KPIs

There should be an evaluation of the Key Performance Indicators within a framework time of about three to six month to offer the opportunity for the realization of the pursuit of targets within the operations of the business entity. In relation to the consumer satisfaction, the organization should focus on examining about 15 to 30 percent of consumers. The Key Performance Indicators are valuable in the pursuit of goals and development of solutions to the existing weaknesses and threats. The key performance indicators are examined graphically as illustrated below.

Employee Satisfaction in relation to efficiency and motivation

The organization is willing to enhance the employee satisfaction because of the importance of this indicator in increasing the levels of profitability. The organization has the ability to increase achieve this satisfaction through quality measures such as favorable working condition, incentives, recognition of achievement of goals, and promotion up the professional ladder.

Consumer satisfaction within operational units

Customer satisfaction is also an important indicator that will enable the organization to meet and achieve goals and objectives. This is through integration of activities such as enhancing the quality of products, collaborating with key players within the industry, technological applications, and procurement of new assets to eliminate errors in the production and manufacturing processes. If the organization achieves about 85 percent of the consumer satisfaction will indicate an impressive achievement by the organization.

Net Profit prior to tax experience

The organization has the opportunity and ability to increase the level of net profit to about $ 700,000 in a span of three months following elimination of the errors and limitations during the production, manufacturing, and distribution processes. This is an indication of achievement of goals and objectives thus key indicator to the performance by the organization.

Cash Flow

Evaluation of the cash flow within the organization will trace financial information from the past two decades to offer critical direction of the achievement of goals and targets.

Health and Safety

This is an illustration of effective and efficient measure in relation to the prevention or management of accidents within the organization. Achievement of quality health and safety will enhance the participation of the employees towards meeting of the goals and objectives of the organization.

How will baselines and thresholds be determined?

The determination of the baselines and threshold in relation to the business intelligence will focus on the objectives, goals, and key performance indicator in context. This is valuable towards the examination of the data or achievement of objectives through the reference or baselines. The vision, mission, values, and the culture will be critical in the determination of baselines and thresholds during the implementation of the business intelligence dashboard.
Data Flow
How will the data be collected.
            The collection of data in relation to the examination of the Key Performance Indicators will apply numerous methods to enhance effectiveness and efficiency of the information in meeting the needs and objectives. Examples of the data collection methods to facilitate the concept of the business intelligence dashboard include:

• Software performing ETL on existing databases; this is through reading the data from the relevant database; converting the information read from the database to fit in the placement of another database; and eventually writing the converted data into the target database.
• Extracts from ERP system; this involves the application of integrated software program to enable the collection of data from relevant departments such as sales, manufacturing, and distribution or marketing.
• Manual entry; this involves the manual collection of data from taking the records in relation to daily interaction within the organization.
• XML feeds; this will enable the organization to collect information from the visitation of the websites by the consumers and other relevant clients.
• RFID tag readers; this indicates the application of the radio frequency identification technology to monitor transactions and elements of error within the respective departments.

Where is the data coming from?
            The organization will apply quality sources of information towards the examination of the achievement of objectives and goals. Examination of the key performance indicators will depend on credible sources of information. Some of the credible information or data sources include:

• Application databases (ERP Systems); the organization will install the software programs to manage and monitor its operations in various sectors such as distribution, marketing, and manufacturing.
• Surveys: this involves the execution of market research to determine the performance of the organization in relation to the achievement of the targets.
• Web Servers; this involves monitoring and evaluating web traffic with the aim of adopting valid information concerning the key performance indicators. The organization also has the opportunity to execute quality research on the website to determine performance within the context of the objectives.
• Data Warehouse / Data Marts; this involves attainment of valuable data from developed systems with the aim of extracting information from the operating systems.

How often is the data being collected?
The collection of data in relation to the objectives and goals of the company will be conducted continuously. This indicates that the collection of the relevant information from the databases will occur frequently following every minute of operation. The evaluation or examination of the data will occur after every three months to offer direction in the pursuit of goals and objectives by the company in context.

Data Visualization

How is all of the information being presented on a single view?

To ensure that the presented information is presented on a single view, the organization will apply the concept of tabs and buttons. This will offer the opportunity to users of the intelligence dashboard to view the vital information on a single view.

How will drill down or filtering be used?

The interactive interface will offer the opportunity for users to move from the summary of the information to detailed data in case of critical need. This will enhance the ability of the technical aspect of the organization to present the valuable data or information on a single view thus the opportunity to accommodate much information.

How will trends be identified?

In the process of identifying the trends within the business intelligence dashboard, the organization will adopt two methods: trending upward and trending downward. This will offer the opportunity to maximize or utilize information from the upward and downward trends in the pursuit of goals and objectives of the organization.

What are the baseline values?

The baseline values in relation to the implementation of the business intelligence dashboard will focus on three crucial factors: consumer satisfaction, employees’ motivation and efficiency, and health and safety aspects of involvement with the market audiences.

How will the information display as good, bad, or neutral values?

The display of the information will adopt good values in order to promote the image or reputation of the organization in relation to the users and public entities. This will also contribute towards aggressive act by the users.

Color Coding

The organization will apply different colors in the presentation of the information within the business intelligence dashboard. This would include the color associated with the company such as red, green, purple, orange, blue, and yellow to offer critical decoration top the information and data.

Conclusion

Business intelligence dashboard is essential in the pursuit of goals and objectives of the organization. In the context of Coca-Cola Company, it is ideal for the organization to apply the intelligence dashboard for the managers, executives, and other employees. This is essential towards the minimization of inefficiencies within the operation system. Business intelligence dashboard is crucial towards the decision-making process and enhancement of the motivation of the employees. Through the information, the employees have the ability to recognize the objectives, goals, and performance indicators thus the opportunity to contribute in the pursuit of vision and mission of the company (Eckerson, 2011).

References

Eckerson, W. W. (2011). Performance dashboards: Measuring, monitoring, and managing your   business. Hoboken, N.J: Wiley.

Blokdijk, G. (2008). Business intelligence 100 success secrets: 100 most asked questions: the         missing BI software, tools, consulting and solutions guide. Dayboro, Qld: Emereo Pty   Ltd.

Malik, S. (2005). Enterprise Dashboards: Design and Best Practices for IT. Hoboken: John            Wiley & Sons.

Loshin, D. (2003). Business intelligence: The savvy manager’s guide, getting onboard with             emerging IT. Amsterdam: Morgan Kaufmann Publishers.

Idowu, S. O., & Leal, F. W. (2009). Professionals’ perspectives of corporate social             responsibility. Heidelberg: Springer.

Lussier, R. N. (2012). Management fundamentals: Concepts, applications, skill development.        Mason, Ohio: South-Western.