Conduct an analysis of your chosen company focusing on its response to major macro environmental challenges
Your report should include the following elements:
1. A macro environmental analysis using the PESTLE framework. This should highlight key challenges and changes.
2. A description of the market for the industry your company is in
3. A customer analysis which clearly identifies; who the customers are, their choice criteria and an analysis of their purchasing process.
4. A SWOT analysis highlighting key issues and opportunities for change using the results of the PESTLE and customer analyses.
5. Recommendations on how to approach the marketing strategy in light of these analyses
