The following questions should be answered in detail. You also need to address the points on Rubric 2 below
1. Outline the threats in Harley-Davidson’s external environmental. Which threats pose the greatest short-term and long-term risks for the company?
2. Identify the company’s core competencies. Given the existing situation, does Harley-Davidson have a competitive advantage that is sustainable?
3. Define Harley-Davidson’s business strategy. Based on your analysis, do you recommend any changes in strategy to address the threats facing the company?
4. Evaluate international conditions and the company’s performance outside of the U.S. What options are available to support Harley-Davidson’s overseas expansion?
Use the following outline for textbook cases (Rubric 2)
I. Introduction
II. Current Situation/Issues/Problems (List and Discuss)
III. Alternatives for Each Issue/Problem
IV. Selection of, and Justification for, Selected Alternative
V. Conclusion
VI. Appendix A – Current Scenario & Analysis – Research
