Visit Hoover’s Pro in the Library (Find Web Resources) and find 3 companies, one of which must be non-US-based, with operations in more than one country, or region of the world. Using articles from the library’s full-text databases and the companies’ Web sites, prepare an analysis of the companies and their multinational marketing strategies. Your analysis should include:
• Brief company profile
• Scope of operations (e.g., manufacturing, research & development, sales office and/or service representation)
• Marketing strategy for each of the countries/regions in which it operates
• Differences among the company’s marketing strategies per country/region (e.g., how differences in cultural values affect product development)
• Similarities among the company’s marketing strategies per country/region (e.g., they may use local advertising agencies to produce their advertising campaigns)
Your report MUST include a reference list. All research should be cited in the body of the paper. Reports without citations are unacceptable. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper.
Template:
Introduction
Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.
Company 1: Brief Company Profile
Use articles from the library’s full-text databases and the companies’ websites.
Company 1: Scope of Operations Marketing Strategy for each of the Region of Operation
Use articles from the library’s full-text databases and the companies’ websites.
Company 1: Differences among the Company’s Marketing Strategies per Region
Use articles from the library’s full-text databases and the companies’ websites.
Company 1: Similarities among the Company’s Marketing Strategies per Region
Use articles from the library’s full-text databases and the companies’ websites.
Company 2: Brief Company Profile
Use articles from the library’s full-text databases and the companies’ websites.
Company 2: Scope of Operations Marketing Strategy for each of the Region of Operation
Use articles from the library’s full-text databases and the companies’ websites.
Company 2: Differences among the Company’s Marketing Strategies per Region
Use articles from the library’s full-text databases and the companies’ websites.
Company 2: Similarities among the Company’s Marketing Strategies per Region
Use articles from the library’s full-text databases and the companies’ websites.
Company 3: Brief Company Profile
Use articles from the library’s full-text databases and the companies’ websites.
Company 3: Scope of Operations Marketing Strategy for each of the Region of Operation
Use articles from the library’s full-text databases and the companies’ websites.
Company 3: Differences among the Company’s Marketing Strategies per Region
Use articles from the library’s full-text databases and the companies’ websites.
Company 3: Similarities among the Company’s Marketing Strategies per Region
Use articles from the library’s full-text databases and the companies’ websites.
Conclusion
Add some concluding remarks-can be a sentence or two.
NOTE:
• Do not insert extra spaces between paragraphs to make your paper appear longer.
References
NOTE: The reference list starts on a new page after your conclusion.
For help with formatting citations and references using rules outlined in the APA Manual’s 6th Edition, please check out this site.
