3-1 Discussion: Goods and Services
Does the service characteristic of intangibility, inseperability, heterogeneity, and/or perishability change once a service is placed on the web? Explain your position. How might a service provider “tangibilize” their service on the web?
1 page with Apa
3-2 Discussion: Intangible Goods
What strategies are effective in overcoming a challenge associated with intangible goods? Describe a situation and evaluate the marketing challenges that are associated with it
1 page with Apa
