The aim of this project will be to introduce a new niche, occasional womenswear designer brand
focused on elite and middle segment consumers, giving them an “haute-couture” made-to-measure
experience with a slightly lowered price range in ISTANBUL, TURKEY. This brand will be integrated with brands that are less traditional, modern, young, sophisticated with a slight touch of edginess and the pieces will be sold only it’s own atelier.
Requirements:
1.Analytic Marketing: (CUSTOMERS, COMPANY, COMPETITORS, CHANNELS, Environment)
2.Strategic Marketing: (SEGMENTATION, TARGETING, POSITIONING, BRAND IDENTITY)
3. Operational Marketing: (PRODUCT, PRICE, PLACE, PROMOTION)
(The research made on Turkish Market of luxury womenswear and local designer brands must be done through academic resources with bibliography mentioned.)
