1. NO PLAGARISM ALLOWED – THIS WILL BE RUN THROUGH TURN IT IN Anti-plagarism tool.
Text used:
| Title: | Marketing Management |
| Author: | Philip Kotler; Kevin Lane Keller |
| Edition / Copyright: | 14 |
| Publisher: | Prentice Hall PTR |
| ISBN: | 9780132102926 |
2. Provide valid links/websites for all sources – all sources APA style
3. Paper must be understandable with a good grasp of English.
4. PLEASE ADHERE TO THE GRADING RUBRIC BELOW
ALL INSTRUCTIONS MUST BE FOLLOWED
Marketing
The Buying Process
Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.
Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.
Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process.
Remember, the five stages are as follows:
- Problem recognition
- Search and determination of alternatives
- Evaluation of alternatives
- Purchase decision
- Post-purchase evaluation
Note: Use the grading criteria for this assignment to guide your report. Be sure to include these details within your evaluation to support your ideas.
Write a 6–8-page report in Word format. Apply APA standards to citation of sources.
Grading Rubric
This assignment is worth 200 points and will be graded using a rubric. Download and read the rubric to understand the expectations.
